Diploma in Retail Management

Retail Management is a professional program which prepares grad/undergrad to enter in the field of retailing. With the spurt of shopping malls and departmental stores, huge employment opportunities are opening up in India and abroad.

At KCPI, we provide industry recognized short term programs in retail that enable our students to grab a job in the field of retailing. This vital help will enable those who aim to do anything from selling laptops through the 02.co.uk web site to working in a local hardware store. Our programs are backed by internship that gives our students practical knowledge and exposure about retail sector. We give 100% placement assistance to our student after successful completion of the course.

Diploma in Retail Management

Unit 1: Introduction to Retail

          1.1 Objective of Retailing
          1.2 Career Path
          1.3 Retail Scenario –Global
          1.4 Retail Scenario- India
          1.5 Prospects of Retailing in India

Unit 2 : Retail Format
          2.1 Retail Formats and Their Evaluation
          2.2 Retail Strategies

Unit 3: Store planning, Design and layout
          3.1 Store Planning
          3.2 Location Planning
          3.3 Store layout and Design
          3.4 Space Management

Unit 4: Retail Merchandising
          4.1 Role of a Merchandiser
          4.2 Negotiation Process
          4.3 Buying Process

Unit 5: Supply chain Management
          5.1 Inventory Control
          5.2 Efficient Consumer Response (ECR)
          5.3 Integrated Supply Chain

Unit 6: Advertisement and Sales promotion
          6.1 Store Positioning
          6.2 Retail Marketing Mix
          6.3 Direct Marketing
          6.4 Advertising in Retail
          6.5 Market Research
          6.6 Sales Promotion

Unit 7: Retail operation
          7.1 Store Environment
          7.2 Store Administration

Unit 8: Visual Merchandising
          8.1 Shop Displays
          8.2 Visual Merchandising

Unit 9: Retail Pricing
          9.1 Retail Technology & CRM
          9.2 Retail Technology & Automation
          9.3 Break Even Analysis

Unit 10: Online Retailing OR e-Tailing
          10.1 Retail Banking in India

Unit 11: Customer Service
          11.1 Importance of Customers
          11.2 Customer Satisfaction
          11.3 Customer Delight

Unit12: Retail Selling Process
          12.1 Start of Sale
          12.2 During the Sale
          12.3 After the Sale

Unit 13: Soft skills training
          13.1 Spoken English
          13.2 Personality Development
          13.3 Effective Communication Skills

Unit 14: Interview Techniques
          14.1 Resume Building
          14.2 Stress Management
          14.3 Body Language
          14.4 Mock Interview

Eligibility: Graduate/Undergraduate

Duration: 5 month + 1 month internship

Fees: Rs.22, 000/-